xploringwood.com

Truwood's new range of

Smoked Veneers DHUAAN and

International Music Album

launched at Ramoji Film City in Hyderabad on April 28, 2012

MOVIE, CINE and MASK veneers under

DECODE 7 series

One of the country's leading manufacturers of decorative veneers, plywood, block board and other panel products, Visakhapatanam (Andhra Pradesh)-based Truwoods Private Limited recently launched MOVIE veneers, CINE veneers and MASK veneers under its new series DECODE 7  

Colour, Style, Fashion, Décor, Glamour, Extravaganza are among the elements movies often use to create a larger than life scenario to influence its audience.

What is shown on the silver screen often makes its way into our own lives on some level – be it clothes, fashion accessories or interiors. From futuristic visions to historical recreations to complete fantasy, movies are often our visual muse, inspiring us to create our homes to embody what we see ourselves to be and hope to become. Even more importantly, movies sometime open our eyes to bold, daring, or just plain wild décor possibilities we might have never considered until cinema's charms have convinced us otherwise.

The influences of movies are omnipresent and can be seen in everything from haute couture fashion to street wear, from theme-base restaurants to designer homes. It is now common to see influence of movies in our everyday living – be it fashion accessories or interiors of homes reflecting what we see in the movies.

The 70s and 80s saw fashion, which was either everyman's clothing or way over the top garnish. Then, slowly in the 90s the hemlines went up and the necklines plunged a bit. Now the clothes were no longer required to be rented from dresswallas, to be picked up from a boutique instead. Similarly, designers and architects made it big in movie production process and created a new path, where homes were no more standard studio sets, but were custom designed based on the personality of the protagonist of the film.

A colour of every mood and a theme for every occasion are the underlying mantra in almost all the movies. Earthy hues for a sophisticated setting or ripples for a teen's room, flowing satin depicting a romantic mood or a royal tweed for a flashback mode. In the same vein, Truwoods has  recently brought to the market its MOVIE veneers and CINE veneers as part of its simultaneous worldwide launch. These are the veneers, which go with every occasion and mood, veneers that would launch movies and thereby new interior trends as well.  

Just as 24 frames every second make a movie, MOVIE veneers and CINE veneers are available in 24 designs.

MASK is yet another range of veneers launched by Truwoods. Throughout the world masks are used for their expressive power. People have been known to display their innermost feelings, while behind a mask. Donning a mask changes not only the look, but also the behaviour of the one who wears it. Inspired by the enigma, beauty and relevance of the concept of masks to the veneers being unveiled, Truwood as aptly christened this range as MASK VENEERS.

Masks, which are part of a very old and stylized tradition are nowadays beautifully finished by modern techniques, while still retaining its traditional qualities. In a similar fashion, Truwoods' MASK veneers retain the natural grain and qualities of the base veneer, while providing at the same time a sense of style and beauty through the application of innovative masking by use of contrasting and complementing veneers. Highly skilled handcrafting provides Truwood MASK veneer a completely new look coupled with age-old charm.

Just as the Masks originating from different geographical areas have different nuances and usages, individual ranges of MASK veneers display singularly different looks and can be effectively employed in a huge array of interior concepts. The range includes rattan RAFFIAH, wire MESH, cane BASKET, venetian BLINDS, fine GRIT, wood SLATS, billet GRILL.

Other exclusive ranges of veneers from Truwoods are COCKTAIL veneers, FASHION veneers, BARBQUE smokes veneers, CAPPUCCINO hot, rich and dark veneers, Veneers AUSTRALIA and ILLUSION magical veneers.

Apart from veneers, Truwoods is also known for its plywood, block board and other panel products. Its versatile and a vast range of products includes: PF Plywood, MR Plywood, Flexi Plywood, Marine Plywood, Shuttering Plywood, Fireguard Plywood, Film-face Plywood, Swiss Pine Block Board, VPT Block Board, Zero Gap Board, Canpine Block Board. Moulded Door, VPOT Flush Door, OST and BST Plywood, Natural Veneers, Fibre Veneers, Chips Veneers, Emboss Veneers, Four Seasons Veneers.

Contact Address:

Truwoods Private Limited

Tel.: (0891) 2755189, 2531407, 2531408

Fax: (0891) 2530168, 2710310

e-mail: info@dvplmail.com

visit us at: www.truwoodply.com

Smoqued Veneersfrom 

TRUWOODS

It is time that one develops a liking for smoque, because when it comes to interiors Smoqued BAR-B-QUE veneers are the next big thing.

            Smoque (smõk) BAR-B-QUE veneers are natural veneers, which have been darkened by a simulated and accelerated ageing process. Thus, these veneers do not use any dyes or stains to don dark smoky colours.

            There is a science to great barbecuing. Hand-rubbed with a secret blend of tongue-tingling spices, pit smoked for 3-4 days, slathered in sauce, and the flame-kissed on the grill. TRUWOOD PLY believes that barbecue is at its best when all of its powerful flavours combine and harmonize – the natural grain of veneer, the savoury flavour of wood smoke, the spiciness of colour – when all these elements are in balance, one has the perfect Smoqued BAR-B-QUE veneer.

            TRUWOOD PLY has worked hard to match the right cut of veneer with the right colour, wood smoke and coking technique. Its proprietary sauces and rubs are lovingly crafted from scratch in a connoisseur's kitchen resulting in the hottest shades of veneers.

            Just as one's favourite BAR-B-QUE - Chiken Tikka or Paneer Tikka – tastes a wee bit different every time one orders it, each batch of Smoqued BAR-B-QUE veneers would be different. The vagaries of accelerated ageing process coupled with variations in the properties of each individual log make each batch of Smoqued BAR-B-QUE veneers unique in its own way. Colour and hue variations between the batches are natural and must be expected.

      Not everyone likes to smoque and not everyone likes his BAR-B-QUE, the way TRUWOOD PLY does. But that is just fine. This is the way TRUWOOD PLY barbecues, because this is the way it feels it should be done. TRUWOOD PLY invites you to stop by soon, check out its lip-smacking range and see if you agree.

One might look at two elements and feel that they do not relate to each other. But, when one looks at these either in mixed or matched form, they work wonder. From spicy combinations to hues that warm up the soul, modern day trends contain elements, which work independently or as a subtle backdrop, where accessories take the centre stage. Essentially, it is the newness, the freshness and the individual taste coming through strongly without sticking to prevalent norms.

Almost like a cocktail !

Cocktails have been mixed and matched with various ingredients through the ages, but it is the experienced hand, that brings uniqueness to each cocktail by personalizing it to the requirement of the valued patron. What these cocktails have is that these feature the flavour of the season and display an appreciation for this art of the modern mix and match. We at Truwoods believe that the current trend in the interior designing is akin to the philosophy behind cocktails - a cocktail of colours, a cocktail of ideas, a cocktail of personal tastes and a cocktail of veneers.

Truwoods is proud to launch COCKTAIL VENEERS - a TRUWOOD range of tasty, cool and spicy veneers - a range that promises to elevate the interiors to a new high, a range that has the perfect mix of the ingredients to suit to one's taste and style and a range, where every veneer has been carefully selected to draw on the trends currently sweeping across the world.

Each veneer is more intoxicating than the other. It is time to go ahead and get high!

For trade enquiries please contact

Fax: +91-891-2530168

e-mail: info@dvpsmail.com